Photography by Bas Bettenhaussen » App S http://www.bettenhaussen.com Photography related stuff according to Bas Bettenhaussen Tue, 08 Jun 2010 19:43:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Rejected iPhone app from Achmea http://www.bettenhaussen.com/2009/03/06/rejected-iphone-app-from-achmea/ http://www.bettenhaussen.com/2009/03/06/rejected-iphone-app-from-achmea/#comments Fri, 06 Mar 2009 14:57:19 +0000 Bas http://www.bettenhaussen.com/?p=295 [There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]

The marketers of Icemobile thought off a nice way to bring the iPhone to work in a campaign for Achmea Central Beheer Insurance. The company famous for it’s ‘ Even Apeldoorn bellen‘ campain.

Icemobile made an iPhone App that, after you touch the icon, made a virtual crack on the touchscreen display, followed by an avalanche of falling icons. Finally, the slogan appeared of Centraal Beheer, the company responsible for more than 20 years of hilarious commercials in the Netherlands.

Unfortunately in Cupertino they could not laugh ’bout the iPhone app. Apple decided after careful consideration of the Central Beheer joke, that it could not to be in the App Store. iPhone users would only get confused by this kind iPhone fun.

Therefore we can now only enjoy the app by watching this YouTube video where the developers show what we all have to miss. We only could hope that people in Cupertino had more sense of humor.

Translated with te help of  translate.google.com

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