Photography by Bas Bettenhaussen

10:04AM Vista — the 4th reason Macs are doing well. Nasty, nasty burn to Microsoft.

10:04AM Ouch — “The next up is something we didn’t do — Vista.” Big laughs. “I think it’s fair to say Vista hasn’t lived up to everything Microsoft hoped it would — and this has given us a door in.”

10:03AM ”Third reason: compatibility. When people looked at macs in the past, they were concerned about switching — we fixed that with Boot Camp. We also work with third parties on productions like Fusion and Parallels.” Windows on an iMac “Frankly this sends a shiver up my spine.” Big laughs.

10:02AM ”Why? Superior computers — they’re far superior to anything on the market.” Now he’s going through the line, iMacs, Air… “And with those better computers comes better software… like Leopard, like iLife, and products like iWork.”

10:01AM Tim Cook: “Good morning — our last reported quarter we sold 2.5m Macs. In several quarters in a row we’ve been growing 2/3x the market growth.”